The mortgage broker in this case study had been relying on word of mouth, networking and buying non-exclusive leads for a high cost.
They had tried marketing on Facebook before, but they had had poor results from posting on their Facebook Page and paying to “boost posts”.
What they needed was a Facebook campaign and Lead Generation Funnel.
The results are below, focusing on First Home Buyers.
The cost per lead (Cost per result column) varied from $2.93 – $20.36.
Please note that your results will vary depending on a wide range of factors, including the ad creative, offer and targeting.
The result of this Lead Generation Funnel is that the mortgage broker is attracting on average 63 pre-qualified, fresh, exclusive leads per month on auto-pilot.
Average ad spend is $675 per month. This is great value given the potential return on investment.
The screenshot below shows the average number of questionnaires that were completed per day across a number of different campaigns.
The average number completed was between 2 – 5 per day.
A questionnaire saves you a huge amount of time and is a powerful tool to pre-qualify your leads.
The screenshot below is an example of the email notifications that were generated.
The screenshot below shows the Google spreadsheet which was automatically updated when the questionnaire was completed by leads.
The screenshot below is an example of the lead pipeline which was set up in a Customer Relationship Management tool.